Hi, I'm Elise!

What I do

I've done everything from break the latest Right to Repair news to manage our email service provider during my 6+ years at iFixit. All of which has led to my role as Content Marketing Manager, where I oversee brand messaging and the production of assets for our social media, email, and other marketing channels.

Why I work at iFixit

I'm not a naturally handy person. I come from a lineage of Midwestern farmers and DIYers, but I was born and raised in Silicon Valley and went to Cal Poly San Luis Obispo for journalism. In fact, you can usually find me consuming massive amounts of information via the Internet, consequently pondering the reasons for our existence, then occasionally taking my body to yoga or the tennis court to remember I live a physical existence.

But I'd like to think that makes me one of the kinds of people iFixit wants to reach: someone who's concerned about the burning state of our world but is afraid to confront the material realities driving said state. Repair is an effective way to get in touch with the forces that shape our world and the things that fill it. The most sustainable anything is the one that’s already in your apartment/car/pocket/hand, so every time we fix something instead of replacing it, the more we can focus on the important things in life: our families, friends, hobbies, art. And, repair helps people believe in themselves, which is all we can really do sometimes.

That being said, I’ve replaced several batteries in my time at iFixit, and I now get excited whenever someone asks me why their PS4 controller is broken or they think they need a new phone (but there’s really just lint in their charging port).

Where else you can find me

• My most favorite online community (other than iFixit, obviously) is Substack. Find me reading about internet culture, secondhand fashion, and following all of my favorite bloggers from the 2010s.
• I love being annoying on Letterboxd. Richard Linklater shaped me as a person, and Ayo Edebiri is the future of filmmaking.
• Interior design has become an amateur hobby in my spare time. Paige Wassel on YouTube gives great tips on rearranging what you already have to re-do your space and how to buy used furniture that's built to last (instead of pesky particle board 👎)
• Book rec: How to Do Nothing by Jenny Odell. More prescient than ever, Odell dissects the evolution of the internet into a capitalist playground increasingly vying for our attention at every turn and recommends different ways of looking at the world (without totally logging off).